10 really irritating ways to use LinkedIn
There is rarely a week that goes by in which I do not get asked LinkedIn related questions. Most folks are confused about if and how to use it for business purposes. There are a few annoying ways in which some folks use it now. Below is my list of ways that will irritate most folks to the point of unfriending you in a heartbeat:
- You tell me you want to connect, but you do not tell me why. You are likely not going to get connected because you either use the standard invitation format, or you customize your approach slightly but still do not make a compelling introduction as to why we should connect. This is not Facebook! Everyone you connect with should have a deeper and thus more meaningful connection with you. How else are you going to provide an endorsement or recommendation?
- You connect but immediately start ask for something. Well, what can I say? You NEVER ask for anything. You provide value first and foremost and make sure that your connections get their cup filled first. Key is goodwill – provide for others such that they may provide for you. You want people to trust you and trust takes time to build.
- Asking for recommendations from people who do not know your work. As per Jeffrey Gitomer (Google that name or click on the link in the last bullet item) recommendations and testimonials should be always volunteered. If you must ask for one, please make sure you ask the right people for the right reasons. It’s meaningless otherwise.
- You endorse people just to get their attention. Be careful with this one. Not only is this a great trustbuster for the people you are endorsing. It is also silly. This scheme for attention is very obvious to anyone who watches your activities on LinkedIn.
- You use a photo that is not you or just looks way too good to be true. The Internet and businesses like attractive people. They like REAL people even better. A fake avatar or photo is just a really bad idea that will backfire.
- You are connected but you are really not connected at all. You have all sorts of connections that show up impressively on your account, but when asked for connecting you with a “contact” it turns out you do not know them personally.
- Having multiple LinkedIn accounts under identical or similar names. Nothing breeds confusion and distrust more than having more than one account and when you do a Google name search your name pops up in all sorts of places. If you are wondering why no one is connecting with you, reconsider having multiple accounts.
- Thinking that endorsements are more important than recommendations. Endorsements are great, but nothing – nothing – beats unsolicited recommendations from one of your contacts. The best recommendations are to the point and are also recent. Endorsements can provide an insight on a tendency/ trend and perhaps even point out your activity level on LinkedIn. It does not provide depth and breadth to what you are really all about.
- No contributions to the LinkedIn community. Stasis on your account turns also into stasis of your contact list and how many folks you can connect with, or stay connected to. Deliver valuable content!
- Using updates for cheap product or service plugs. So now you are using the updates, but you have nothing better to do than to plug your stuff. Do not be surprised if folks start blocking you to the left and right. Become an avid reader of Gitomer’s blog to make sure you turn this tactic around.
Developing your career and your business can be a breeze when you start using LinkedIn according to the Golden Rule: Treat people like they would like to be treated. Take yourself out of this equation and you will make invaluable connections and advance your career and business.