Going for the easy money – The top number 1 reason why people and companies fail
Most enterprises will go out of their way generating profit at the end of each month in order to look good to their share and stakeholders. In fact, whole goal and strategy sessions are designed on the simple premise to stay in the positive numbers.
The kicker is that the “easier” we make things the more complacency sets in, the greater the number of hidden agendas and blind spots there will be. The easier we try making it less we have to stretch and think out of the box. For instance, when we make financial success a goal – the goal – in itself watch what will happen. More promising but less popular and more costly solutions will not be thought of, or if they exist they will never be implemented. This all comes down to merely keeping it to the status quo and thus no longer allowing innovation and risk taking to occur. It is the opposite of what entrepreneurs would want to normally do and be like.
In the case of financial goals they should never be a goal by themselves, but rather the report card (measurement) as to how well everyone did. Do not get me wrong here. Of course there needs to be proper and prudent financial planning in any endeavor, but never ever take the quick route and use this tool in place of a solid vision, mission, and other goals that should describe your future way of being and doing.
Think of how little motivation can be derived of financial goals. That is so much different when you have you and your teams working solid goals that are inspiring because they involve curiosity, courage, risk, venturing into unknown territory, etc. Ultimately that is a lot of fun along the way because it fulfills a mission greater than the sum of all people and parts. So, do you want easy or long lasting success that ultimately leads to significance? Most of the times it may be less popular staying on a tough road, but that’s where you’ll find me. See you there.
The road to success does not have an intersection with the path of least resistance or the off ramp of what is popular. Yet, so many take the sugar rush of a quick fix. In the end they have made it so much tougher reaching a sustainable goal and therefore long lasting success.