Find out about how to be an authentic leader – and it is really simple
Along with the buzzword term authentic leader come a few more buzz words that are also non-descriptive. The leader ought to be authentic, she should provide contagious energy, she should be engaging the audience’s senses, she should be demonstrating vulnerability and perseverance, she should be exuding confidence, she should be personable, she should be believable, she should be a great listener, and have a load of charisma if at all possible.
Isn’t it hilarious how these adjectives are very descriptive and yet meaningless as they are not really all that exact? It is all subject to individual interpretation and yet every one of us kind of sort of knows what it is supposed to be about. As such it proves the adage of all nonverbal communication driving more than half of what people see. Roughly a third is your tone of voice and only a small amount of communication is through the actual words that you have chosen to convey your leadership.
To demonstrate this I have picked two random videos of CEO’s; not just any CEO, but airline ones. Just about all airlines claim how they love their customers and employees and invite us to fly their friendly skies. How does Delta’s own Richard Anderson strike you (Click here for the video)? https://www.youtube.com/watch?v=cm61err_DtE Now compare this to Southwest president Colleen Barrett (Click here to watch her in action)? http://www.youtube.com/watch?v=7BZw_TDCfek
Fascinating, isn’t it? When you unravel why Colleen is fairing so much better you may have noticed the traits that let her stand out:
- She is totally focused on others and not herself.
- She shows vulnerability by being moved by the contributions of her team members.
- She makes the speech all about them and not herself.
- She makes eye contact with her team members.
- How many things can you point out?
Why is she so much more believable – authentic – than Richard? At the bottom line it shrinks down to one thing for me and I am hoping that I have stirred your snow globe a little with this again: It’s her servitude. How willing are you to serve others before yourself?
She is going through great lengths making the event to be for her team members and not all about herself. That is so different with Richard. He sits in the middle of everyone’s attention and when you really listen to the conversation with him it sounds forced and not genuine.
Did I mention that this makes your more successful too? You have not heard about how greatly successful and admirable Delta Airlines is, right? There is a reason why they are where they are and why Southwest is such an admired and overall successful brand.
Surprising, isn’t it? Being an authentic leader boils down to serving others with your brain, heart, and soul; then it will become organic and long term sustainable. Parking your ego will be the first and most important step you can take. Don’t you like the simplicity of this concept?