Ralf Weiser's Blog – Shake Up Your Snow Globe! ©

Stop doing, shake your globe, ponder, dream, start reaching your full potential – live on purpose and do it with a smile!

Archive for the category “sales and marketing”

5 examples why having success in business is the worst case scenario


5 examples why having success in business is the worst case scenario 

In business most of us would think that the worst-case scenario is when you open for business and do not get enough customers. While that can be a huge problem, with a well-executed concept and your “why” in place the diametrically opposite thing can happen to you: The worst case scenario is when you have success and you get all the customers and business that you want.

You do not believe me? Well, let’s go over a few case scenarios then.

  1. Business is so great that you book orders in record numbers. If you have to buy more equipment, need more people, need to make progress payments for long term delivery items, etc you can ran out of cash really quickly. It gets tied up elsewhere and how about those customers that do not believe paying on time or ever?
  2. You are a startup company and with few folks can do the impossible. Ship on time and attract more business. Everyone knows everything and the “why” (the entrepreneurial idea) is well known and applied by all of your folks. Enter rapid growth into this equation and you will need to formalize processes and learn how to hire the best people.
  3. In the event that you have partners and / or investors they can throw major monkey wrenches in your way. What if they all of the sudden want to get out, sell out, or do something completely different with the earnings? Money can change your best friends and definitely family overnight.
  4. Success breeds success. Ideas will start flowing how to refine things, do them differently and perhaps other things should be pursued. While this is great, only a few good concepts and only ones with a tie in to your company’s purpose will get you anywhere – the rest are bunny trails that suck cash and manpower out of your organization.
  5. Your business grew beyond expectations. Now you are putting in more hours than ever. It is no longer fun. Adding people adds overhead costs and it can take a while looking for people. You are stuck in the muck.

Before you even start with a project or a new business make sure to ponder what you and your organization’s purpose is. If at all possible, think and then write about the vision and mission of this endeavor. Yes, that is correct; no eyewash just good pieces of information that will later make it so much easier providing a shared picture with any employee later. Generate goals and flesh them out with strategies and tactics. Implement and execute your plan and follow it with almost ruthless accuracy. It is tough to do that especially when business is fun and you enjoy working in the trenches every day. If you fail to do this you are standing on proverbial railroad tracks and the freight train that will hit you soon is already headed your way.

Ralf

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2 ways of dealing with conversations – brevity is your friend


2 ways of dealing with conversations – brevity is your friend 

People who talk a lot will not give you an order or good service no matter if you are a customer or a sales representative. You are not getting good service or an order when you are speaking with people who talk like waterfalls. Sure it may feel great being around these folks. They make you feel good and the time seems to just fly by. Next thing you know is that you are out of time and under the bottom line there is a whole lot of nothing.

Set yourself a time limit of tolerating the otherwise enjoyable conversation. If you have to get a minimum of progress achieved then stick to getting that done. When should you make an exception? Exceptions are made for folks whom you have met on the account of synchronicity – that is meeting them seemingly coincidently but strangely enough somehow on purpose. One never knows what those conversations lead to. All other conversations you might as well keep as short as you can.

Ralf

Making the process of blog writing simpler


Making the process of blog writing simpler 

This is a really useful point to ponder whether you are in the process of starting a blog or you start with a new job: You want to slip under the covers of comfort and routine as soon as possible but that can only come to fruition over some period of time. I call this the chaos period in which you will need to find out the hard way where the borders – perceived and real ones – lie. Once that has happened, you can enjoy a sense of community and your individuality. Ironically, you need each person’s individuality to make it a community and it is the community that allows for you to have your own way of doing and seeing things. You cannot have the one without the other. Realizing that there is a process behind it that will only take a few days to weeks to get into place should make it easier for you to embrace the period of chaos and insecurity. Anticipating change and its unsettling effects is half the bet to surviving and thriving in the process of it.

Where is this helpful again? Let’s say that you are starting a new job. The first 2 to 8 weeks are most likely the scariest as you need to explore the culture of the organization and how you fit and where you can make a contribution. It is unsettling and does not feel natural. Know that what you are feeling is normal and it too shall pass. Unless there is a total incompatibility you will be part of a team soon and can make a contribution and still remain an independent person as well.

Blogging for instance is a great and rewarding thing to do, but it will take some time to find your own tribe that will support and understand you. Knowing that you will go through a sense of chaos first within yourself and then with the first people paying attention to you can be a daunting thought. In order to be successful at it you will need to figure out voice and calling. It is the single most important task of your blogging / writing career right before developing content. One follower at a time will need to get what you want to stand for and the beginning can be awfully rough and chaotic before you start building a solid followership. The more you can make a case for being yourself, the greater the chance you will generate a sustainable followership (community, tribe). All it takes is an unsettling vortex of change and chaos in the beginning that you will need to put up with.

If you want to bake a cake and eat it too you will need to put up with the whole process. Here it is dealing with the sacred geometry of change that will always be your uneasy companion when you want individualism and a sense of community. That applies to the communities that you want to create as well as the ones that you will “just” become part of. Agree? Disagree?

Ralf

7 delegation strategies for entrepreneurs and business owners


7 delegation strategies for entrepreneurs and business owners 

Entrepreneurship and leadership are fun, but they also can be a huge challenge. How do you grow your business in a way that is long term sustainable whilst also rendering enough profits such that you can invest in your people and infrastructure? How do you do this without totally giving your own life up because you have to work exorbitant hours? How will your family see you again and how will you manage stress to a manageable level?

Chances are that you have asked yourself these questions over and over again. Regardless whether you are the key leader in a small business or are the CEO of a large corporation the questions are typically very similar. Fortunately, the answers are amazingly simple as well. Key question here is only how comfortable you are to commit yourself to opening your organization up to an open platform. The more you are ready to open up to true collaboration the greater the chance that you will soon enjoy your co-leaders and employees becoming your co-entrepreneurs.

What I am inferring here is that you have the opportunity developing your own brand that can become self-sustainable. This allows you to focus on planning the future development of your organization without you having to worry about that the day-to-day operation goes awry without you being there. It helps reducing your stress and that of everyone in your organization.

  1. Start with a quality product of service: Absolute important is having a quality product and/ or service to start with. Do not get this wrong and mixed up with clever or really unique. Excellent execution of what you have to offer to customers is essential in making sure that there is long term sustainability for your organization.
  2. Ego management: Skip this blog if you are not willing to of your ego. Long term sustainability can only happen when you as the leader are willing to not be the only one who speaks, directs, manages, generates ideas, etc. Egomaniacs make for miserable working conditions and no one needs another toxic work place.
  3. Safe working place: This is more than the physical safety at work. I am speaking about candor. Candor is the best antidote to your ego and that of others. Only when it is safe to speak about your company’s challenges will you get to the bottom of what your folks will need to fix.
  4. Communication management: Great conscious leaders make a huge commitment to open communication. Department meetings held regularly and also allowing for your managers meeting with their team members one on one regularly will provide ample information about where and how your organization and people need help. If you are really good, you will hold weekly company meetings where everybody can get a pulse of the organization and where their contributions make a difference.
  5. Collaboration heaven: Collaboration amongst your leadership team is just as important as allowing for this to happen with your customers and all of your employees. How else can you tap into the brain power and creativity of the people who do the front line work every day? Create a conduit and place where this information exchange can happen at strategic and tactical level, step back, and be ready to be amazed what your folks can help create.
  6. Servitude: This point of course assumes that you have made it beyond point 2. above. Really great leaders realize that they need to view their role as the one who serves the folks who work for them. That does not means that leaders must do the work of the people reporting to them. What is more important than anything else here is that the team members feel respected, are taking seriously, and that their contributions count. Helping develop your employees by helping them excel increases the trust in you and the company and makes for very loyal followers – team members and customers alike.
  7. Commitment management: First and foremost that is your commitment to invest all your efforts to make the changes happening that your team members helped develop. That fosters even more trust and ensures your organization making a lot of progress. Once your team knows that when they come together and help co-create their future with you and you deliver the commitment allowing for continual improvement to occur, you will enjoy success almost guaranteed.

This is not an easy road to travel and definitely not a fast one. It represents a cultural change and those typically take a few years to fully come around to full fruition. If you expect your people to change, make sure asking yourself first how you must change. Invite your team members – and I mean all of them – to help collaborate about if and how / what kind of changes need to be made in order to serve your organization’s purpose (your “why”). Then leave them be, check your ego at the front door and be ready to be amazed how many people step forward with the desire helping to achieve your growth goals.

Ralf Weiser

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