Ralf Weiser's Blog – Shake Up Your Snow Globe! ©

Stop doing, shake your globe, ponder, dream, start reaching your full potential – live on purpose and do it with a smile!

Archive for the category “sales and marketing”

Busy is bad


Busy is bad 

Photo credit: Ralf Weiser, Brett Blair’s book “From Autopilot to Authentic”. It proves the point that slowing down is what we need rather than just doing more stuff

Multi-tasking is multi-wasting (click to tweet this). Perhaps it’s no myth to you, but it so pervasive in our culture that the vast majority of people probably do not even know that they overdo it. Multi-tasking is when you attempt carrying out all sorts of tasks and thoughts at the same time, or at least in close progression of each other. It has a few terrible side effects.

When your mind is racing because you want to get as much as possible of your stuff done, you no longer think about how much sense there is in doing them in the first place. When we are in motion we are just not making high quality decisions. Just think about the ruckus about texting while driving, and also being on the phone while driving. We are distracted when we do any of these things. Don’t just take my word on it. Here is Coach Brett Blair’s blog post on the same topic.

Here we are multi-wasting instead of multi-tasking and the time we saved may have been a total waste of time. It’s best to make a weekly and even better daily list the day before we actually have to do anything. Make sure to have some quiet time to really contemplate how important the tasks are. Assign a priority to them. Think about if you actually have to do them. Can you perhaps delegate it? Sometimes you may find that you don’t have all the information you needed in order to do the task. Some of the tasks will not end up on the list. You will end up erasing them because they no longer make sense now that you had time to think about them. Finally, some of the tasks take so little time that you get them done after your planning session (beware of scope creep though).

Don’t waste away precious time. Sometimes it is better slowing down instead of speeding up. Your friends and family will enjoy a happier you and at work you will be recognized for being extremely effective. Effectiveness beats busyness any day no matter how hard you think you work (click to tweet this).

Ralf

The exciting change away from B2B to H2H


The exciting change away from B2B to H2H 

I am totally stoked about this newest change away from the old ways. B2B, or Business to Business, is supposed to describe the almost clinical relationship between businesses while they interact. It fails to recognize that living and breathing folks perform all the necessary transactions. These people have dreams and they look to be inspired. In fact, the younger the workforce is getting, the more important purpose is. That also means that the organizational purpose is gaining importance.

Businesses do not do business with businesses. People do all of it. That is where H2H, or Human to Human enters the spotlight. The future is bright for business leader-managers realize that the central focus is not the organization or money. It is the human, the individual that buys the service and goods. It is people who help make and provide them. Money will follow this trail and the organization will grow – and it will do this all but automatically.

Look for organizations that foster a culture of collaboration and transparency. The ones that will put the individual and his / her competencies in the forefront will also make the customer better off. Work to live, do not live to work.

Ralf

How about recycling “thinking outside the box”?


How about recycling “thinking outside the box”? 

I do not know about you, but I am tired of hearing the term “think outside the box”. It is supposed to encourage abandoning old-fashioned and railroad track straight thinking. Instead the recipient of the tag line is encouraged using creativity in order to find new ways. Problem is that it is totally overused now.

The biggest problem I have with this concept is that I am to assume that there was a box in the first place. How dare we put ourselves into this metal box? I suggest we assume that there is no box. Rather than asking people to think outside the box, ask them better questions. Here are few that can help people use there God given creativity:

  • What will make everyone better off in our situation?
  • Where are we now?
  • Where do we want to go?
  • What is holding us back?
  • Who do we want to become?

Next time someone asks you to think outside the box, think of better fitting questions. Do not put yourself in a box where there was one in the first place.

Ralf

United Airlines and how to kill your brand with bad customer service in three easy steps


United Airlines and how to kill your brand with bad customer service in three easy steps 

We supposedly live in the land of customer service. Worry-free shopping of products and services is the mantra. What really happens is most often totally horrific customer service when things do not quite go the “standard” and “normal” way. Last night United Airlines forcibly removed a passenger from a plane on flight UA 3411 trying to make room for United personnel on an overbooked plane. It was a horrific scene recorded by many on their cell phones. Just two weeks ago the same airline barred two teenagers from boarding a plane due to them wearing leggings. Then who has for instance not seen the little video clip of “United Breaks Guitars”? More than 14 million views for this little ditty all because United Airlines was particularly ignorant listening to Dave Carrol’s request for getting his guitar repaired or replaced.

United is doing everything to kill their brand’s reputation. Treat your customer as a second or third class one. Perhaps he will get the message that he is just wasting his time and will thus just go away. Killer move! They appear to have totally lost the focus as to who pays their bills. It’s the customer stupid. Is that the best an airline of this kind of magnitude can do? Top management seems to totally forget that customers choose with their clicks – and they do not need to ask for permission. They will just not show up anymore. Let’s hope they will learn their lesson well.

Ralf

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