Photo credit; Pablo by Buffer
There is a simple formula for creating action in people. It goes like this: Thoughts create feelings; feelings create action.
In our noisy world it is getting more and more difficult for people to pay attention to anything. This is true in business as it is in almost any social setting. Even our families are not safe from this phenomenon.
Here is your opportunity to increase your chances for people to hear your message and actually do something about it. Think about how you can use a compelling story to invoke strong thoughts in your listeners. The best is to wear your heart on your sleeve. Give of yourself to the audience, be vulnerable, show your imperfections, and share how you learned your lessons the hard way.
This sets the stage for folks to be able to relate to you. Emotions ensue. Do not forget your call to action. Perhaps that is the most important detail that often gets overlooked. Make sure to voice your expectations and actions to the audience.
Deliver on your promises and repeat this cycle time and again. It does take a little extra work in preparing for any thought invoking work. But the moment you have managed building a routine out of this principle, you will be able to make major changes for yourself and others.