Ralf Weiser's Blog – Shake Up Your Snow Globe! ©

Stop doing, shake your globe, ponder, dream, start reaching your full potential – live on purpose and do it with a smile!

Archive for the category “marketing”

5 ways of how to deal with people that have a closed mind

5 ways of how to deal with people that have a closed mind 

There are probably a few folks that totally get under your skin. They believe in things that you could never subscribe to and they are vocal and obnoxious about it. You would love to argue your point and arguments with them and yet it is like you are speaking with a rock. They will not listen – ever.

A while ago we had a neighbor who had a problem a good friend of mine who used to rent a room from my parents. This friend had a habit to park his car on the side of the neighbor right in front of his property. One day he summoned Werner (my friend) and proclaimed a no parking zone for him in front of his house. “The water and melting snow cannot flow around your tires and the water keeps creating big puddles”.

I am not sure what that to do with anything, but I was later also subject to the same reasoning. Anyway, Werner did not move his car. One day it snowed hard and when he emerged from his apartment to get into his car he found it blocked in by two piles of snow; one behind and the other in front of the car. The neighbor had had his revenge.

He did not know whom he had messed with. Werner never got mad, he got even. His car was one with built-in hydrostatic suspension. He put it on high and flattened the snow mounds in little time. He lowered it as he plowed into the snow until there was no more snow mound left. Ha! The picture above shows Werner with his “present” for the neighbor. He wrote a heartfelt greeting on it. The material (soft pinewood) had something to do with what the neighbor’s head was made of.

All humorous anecdotes aside, there is a six-step process that has a good chance of working when you encounter really head strong and opinionated folks.

  1. Preach and teach once. Then zip it. Make your point and get out. Chances are that if you are lucky you will impact the person for the occasion, but rarely in general. Spare your nerves with going overboard making points to convince people of how correct you are and they are not.
  2. You always have the chance to ignore the person. In fact, that typically is the best response. No sense getting yourself all worked up just to find out that the person responding to your posts and mails is someone that goes with the populous and not with what is the best and most prudent thing to do.
  3. Love them anyway and show empathy and compassion for them. The vast majority of folks cannot stand if they are being treated nicely by their opponents. Hatred is not the answer; only love will prove to be long term sustainable.
  4. No matter what other people do, sometimes you cannot listen to your and their brain chatter and just focus on what more you can do. Who is affected by anything you do or say?
  5. Have some fun with them. Respond in a witty fashion. Much like Werner, try to be as engaging as possible. Who knows? Perhaps one day you can convince a few people to look into the sky with us.

Ignorant people are a daily fact of life. Do not take that in silence. Make sure that you are heard, but then move on. Do not dwell on it. It will not help you, nor will it really do anything with the one whose mind is closed for the day. Do you have a story to tell with ignorant folks? Would love if you shared it with us. Use the comment field below.


Seven ways to boosting your enthusiasm

Seven ways to boosting your enthusiasm pablo-5

Photo credit: Pablo by Buffer

The worse the economic news, the greater the chance that you will encounter people that have no visible energy – no zest, no pep in their step. Life may not be fun, but you can still be enthusiastic about something. Try going to an interview like that and you will learn the hard way that jobs typically go to people that possess a real positive attitude towards themselves and of course, work. Now you really have a reason to mope around.

So how come you are not enthused? Fortunately you need not be born with this attribute. Enthusiasm can be learned. Here are a few pointers about how to kick up your positive attitude a notch or two.

  1. Enthusiasm is an all but externally visibly attribute. People look at you and study your demeanor, mimics, gestures, posture, and how you say anything. Be aware of your outward appearance. Choose wisely.
  2. Whatever you are passionate about is most likely what you can be enthusiastic about. Ponder what your personal passion is and strive for you to follow it at work and at home as well.
  3. Take inventory of your strengths and weaknesses. Know your weaknesses, but build on your strengths. Strengths build the foundation for enthusiasm.
  4. Seek out folks who provide you with ideas, material, and support in general. Building such a community is essential in making your enthusiasm long term sustainable.
  5. Mental and physical fitness have a great impact on your body and soul being able to sustain enthusiasm.
  6. Build on small successes. Think about generating a funnel of small projects that lead to success. Celebrate those in a timely fashion.
  7. Enthusiasm is an active choice you need to make. Realize this choice is yours. Ponder this and choose wisely.

Some believe that enthusiastic people were born that way. While this may be true with a few of them, the vast majority went on the path of learning how to be enthusiastic. This means you can make an active choice as well. My call to action is that you ponder this and make an conscious choice to go for it.

Fact is that enthusiastic people enjoy a greater success rate in life and I venture saying that they enjoy a more content life. Do you have thoughts and comments? Please share in the comment section of this post.


Too old to be hip and too young not to use social media – 3 quick thoughts for the non-believer in social media

Too old to be hip and too young not to use social media – 3 quick thoughts for the non-believer in social media Smaller FB

As of late there is rarely a week that does not go by where folks don’t ask me why I extensively use LinkedIn, Facebook, Buffer, Klout, Paper.li, Tumblr, Instagram, YouTube, write a blog and more. To me they have become incredible time saving and business tools that I would not want to miss anymore. I have been able to stay in touch with old friends and relatives, found new friends. For work I have even found new employees, vendors, and business opportunities on LinkedIn. More importantly, I have been able to find my own tribe – positive people who like to serve others such that everyone can be a winner. It’s like building a mini community that is with you wherever you go. It is too cool to miss anymore.

Problem is that for the majority of older folks who ask me what in the world I do the things I do they just do not see the value. The sheer volume of Internet offers provides little more than total confusion and they look at me funny: “What on Earth do you spent all this time on line for (actually I don’t)?” On the other hand, younger people look at us “older” folks as if we are dinosaurs. We are caught between a rock and a hard place: Too old to be hip and too young not to use social media.

Just wait a moment though. Do not throw in the towel just yet. There are 3 key questions for you to ponder. Once you are done with thinking hard, it will be time to act. Choose to become an active social media member; that is all that I can recommend.

  • What can you lose? There is so much useful information out there that it would be a shame missing out on it. You can always choose to ignore the chatter and do nothing. It’s all electronic and will therefore not waste any paper.
  • Confused where to get help? It is easier than you think. If you have family and friends chances are that someone can get you started with the minimum Internet presence such as mail, Facebook, LinkedIn, WordPress, etc. Once your personal information (profile), timeline, sharing platform, are set up, all you have to invest is a few hours of getting used to start using it.
  • What is the most important thing about starting to use social media? It all seems a possible waste of time, this social media thing. True only if you do this for the wrong or no reason. Ponder first if and what kind of a community you want and which existing ones you want to hang out with (that would determine which channel, or web site / app you want to use).
    Well, it is also a time suck if you have no plan how much time you want to dedicate to this and when. The moment you have an idea what you want your limitations to be the Internet can become your friend and not your foe. Start with spending no more than 20 minutes per day either in the evening, or in the morning on your favorite platforms. Then explore the pages and functions of each of your platforms. Do so with the innocence and mindset of a 9 year old child. Do not be afraid to make mistakes – they really do not matter in the vast space that is the Internet.

Is all of this still too much for you? No worries, I will never lay a guilt trip on anyone. This is a matter of your personal choice. You can certainly choose to stay where you are and not use any. You are missing out on a cool thing.

On the other hand there are truly useful features of the various platforms in stow for you. Then there is the nasty issue with obsolescence and the never ending push for newer, better, and more useful technologies spreading through our daily work and social lives. How we do business will more and more rely on Internet technologies. It is tough to stop the proliferation of faster and cheaper method to communicate and do business with one another.

What is happening is not unlike what happened on the PA Turnpike: At first EZ Pass payment with the transponders allowing you to just drive through the toll booths used to be the exception. It makes your trips shorter though and as of late the tolls are cheaper for the EZ Pass user – people who do not use the new technology spend more time and money on the Turnpike. See what I mean? Age does not play a role here folks!

If you are interested in learning more about this topic and would like to get more into the hang of social media, here are 2 people who have helped me greatly with venturing deeper into this subject matter: Jeff Goins and Michael Hyatt. If you are also into building a tribe check out these two folks: Seth Godin and Gair Maxwell. Let me know if you have any question, or if I can be of any help with any of the above.


10 more additions to Gair Maxwell’s blog post “What are the 33 impervious truths?

10 more additions to Gair Maxwell’s blog post “What are the 33 impervious truths?” Ralf a

Gair Maxwell recently posted a brilliant blog about impervious truths. They are impervious because no matter what storm may come, these truths will keep standing once the storm is over. He listed 33 of them and 2 extra bonus ones (discover his blog here). I am going to add 10 more to this fabulous list. See what you think.

  1. If you want to get stuff done, give it to a busy person. Have you ever noticed in wonder how much busy people are capable of doing? Are you not green of envy when they tell you how much they do and how little time it takes for them to get it done? Key difference is that they know when to say no, and whatever they do take on they never mess around and see each challenge as an opportunity to excel. You can do this too!
  2. Nothing gets done unless it is in the first or last minute. It is almost a golden rule. Stuff gets done either right away or at the end of a deadline. Make good use of the first minute and do not let it get to the last minute too often. Haste makes waste. One thing is clear though, very rarely does much happen in between those two time frames.
  3. It’s not about whom you know, but who knows you. Please do not belong to one of those people who think “networking” stands for asking for favors from people you just met. Don’t be trying to sell anything the first minute you meet anyone. Make sure you work on getting a reputation of being genuine, honest, sincere, and most of all being helpful in anything you do. Have an impeccable reputation and trust you me that you will be known for it and people want to get to know you. That is the key difference that will keep you busy and gainfully employed garnished with great and mutually helpful relationships.
  4. You can create predicable miracles by attracting them. Make a daily list of the mood, things, and people you want to attract in your life. It is all but miraculous what can happen to you when you do this. Ask and you will receive.
  5. Never do anything that doesn’t deserve a “hell YES”. Nothing good will ever come from compromising. A compromise means that you are trading what could have been a fabulous result for something that feels like bartering with the devil. Choose to do things that you can honestly say to yourself: “hell, YES”. It is this enthusiasm that will carry you through life with a ton of fulfillment and happiness.
  6. You are the average of the 10 people you spend the most time with. That is the reason why you should be very choosy about with whom you want to hang out. Choose folks you give you energy. Let them be extremely positive. Naysayers have no room in your life. You cannot help them – ever. Move on and help uplift worthy folks who uplift you also. Life is too short not to live a life to the fullest potential.
  7. Nothing ever changes unless the pain of remaining the same is not greater that the pain of changing. It is so true. Only when you have had it and you cannot stand the pain of remaining in a stagnant state will there ever be any change.
  8. One person attracted to you for whom you have become can change your life forever. You never know who will make your day someday because you have been so sincere and hard working on yourself and your future. Sometimes you may never get to know those folks for whom you may have made a difference in their lives. Sooner or later your life will change if you work on getting to know yourself better and when you share your intentions and dreams with others.
  9. Be impeccable in what you do. Always do your 50% first and do so without having to be asked to do it. Do it to the best of your abilities. Don’t ask what you can get; ask what you can bring and offer. With our freedom comes the responsibility to always do your part first before you ask for anything in return.
  10. Serve others without expecting anything in return. Be a loving person. Sometimes loving someone means telling them the hard truth and that is how you serve them best. This does not mean that you knuckle under either. It just means that you offer your unconditional love – no matter what. Get rid of all your hate and nasty thoughts of revenge etc. Watch your life turn around when you no longer take anything personal. It is a spiritual awakening beyond your dreams.


Here is one more bonus one:

  1. Money is not pursued, it is attracted by who you have become. Can you make a lot of money and pursue it for the money’s sake? Sure. Is this long term sustainable? Nope. Long term success without you suffering a mid life crisis, or burning out is only possible if you attract it by discovering yourself. Self-awareness all but automatically attracts a whole different and higher quality of people. Watch what happens when you work on yourself.

Gair is one of the most prolific branding specialists I know aside from Seth Godin and Jeffrey Gitomer. Check out some more of his stuff below.


Sign up to receive weekly updates from The Reinvention Chronicles in your inbox, and receive The  Reinvention Trilogy video series as our gift to you

Learn more about Gair’s keynotes, seminars and consulting programs at www.gairmaxwell.com . His book, “NUTS, BOLTS AND A FEW LOOSE SCREWS” waits patiently for you at Chapters.ca and Amazon.com. His newest E-Book, “THE BRANDING HIGHWAY  – How to Accelerate and Differentiate Your Marketing Without Spending a Fortune on Advertising is available as a free download by clicking HERE..



Post Navigation

%d bloggers like this: