Ralf Weiser's Blog – Shake Up Your Snow Globe! ©

Stop doing, shake your globe, ponder, dream, start reaching your full potential – live on purpose and do it with a smile!

Archive for the category “marketing”

Seven ways to boosting your enthusiasm

Seven ways to boosting your enthusiasm pablo-5

Photo credit: Pablo by Buffer

The worse the economic news, the greater the chance that you will encounter people that have no visible energy – no zest, no pep in their step. Life may not be fun, but you can still be enthusiastic about something. Try going to an interview like that and you will learn the hard way that jobs typically go to people that possess a real positive attitude towards themselves and of course, work. Now you really have a reason to mope around.

So how come you are not enthused? Fortunately you need not be born with this attribute. Enthusiasm can be learned. Here are a few pointers about how to kick up your positive attitude a notch or two.

  1. Enthusiasm is an all but externally visibly attribute. People look at you and study your demeanor, mimics, gestures, posture, and how you say anything. Be aware of your outward appearance. Choose wisely.
  2. Whatever you are passionate about is most likely what you can be enthusiastic about. Ponder what your personal passion is and strive for you to follow it at work and at home as well.
  3. Take inventory of your strengths and weaknesses. Know your weaknesses, but build on your strengths. Strengths build the foundation for enthusiasm.
  4. Seek out folks who provide you with ideas, material, and support in general. Building such a community is essential in making your enthusiasm long term sustainable.
  5. Mental and physical fitness have a great impact on your body and soul being able to sustain enthusiasm.
  6. Build on small successes. Think about generating a funnel of small projects that lead to success. Celebrate those in a timely fashion.
  7. Enthusiasm is an active choice you need to make. Realize this choice is yours. Ponder this and choose wisely.

Some believe that enthusiastic people were born that way. While this may be true with a few of them, the vast majority went on the path of learning how to be enthusiastic. This means you can make an active choice as well. My call to action is that you ponder this and make an conscious choice to go for it.

Fact is that enthusiastic people enjoy a greater success rate in life and I venture saying that they enjoy a more content life. Do you have thoughts and comments? Please share in the comment section of this post.


Too old to be hip and too young not to use social media – 3 quick thoughts for the non-believer in social media

Too old to be hip and too young not to use social media – 3 quick thoughts for the non-believer in social media Smaller FB

As of late there is rarely a week that does not go by where folks don’t ask me why I extensively use LinkedIn, Facebook, Buffer, Klout, Paper.li, Tumblr, Instagram, YouTube, write a blog and more. To me they have become incredible time saving and business tools that I would not want to miss anymore. I have been able to stay in touch with old friends and relatives, found new friends. For work I have even found new employees, vendors, and business opportunities on LinkedIn. More importantly, I have been able to find my own tribe – positive people who like to serve others such that everyone can be a winner. It’s like building a mini community that is with you wherever you go. It is too cool to miss anymore.

Problem is that for the majority of older folks who ask me what in the world I do the things I do they just do not see the value. The sheer volume of Internet offers provides little more than total confusion and they look at me funny: “What on Earth do you spent all this time on line for (actually I don’t)?” On the other hand, younger people look at us “older” folks as if we are dinosaurs. We are caught between a rock and a hard place: Too old to be hip and too young not to use social media.

Just wait a moment though. Do not throw in the towel just yet. There are 3 key questions for you to ponder. Once you are done with thinking hard, it will be time to act. Choose to become an active social media member; that is all that I can recommend.

  • What can you lose? There is so much useful information out there that it would be a shame missing out on it. You can always choose to ignore the chatter and do nothing. It’s all electronic and will therefore not waste any paper.
  • Confused where to get help? It is easier than you think. If you have family and friends chances are that someone can get you started with the minimum Internet presence such as mail, Facebook, LinkedIn, WordPress, etc. Once your personal information (profile), timeline, sharing platform, are set up, all you have to invest is a few hours of getting used to start using it.
  • What is the most important thing about starting to use social media? It all seems a possible waste of time, this social media thing. True only if you do this for the wrong or no reason. Ponder first if and what kind of a community you want and which existing ones you want to hang out with (that would determine which channel, or web site / app you want to use).
    Well, it is also a time suck if you have no plan how much time you want to dedicate to this and when. The moment you have an idea what you want your limitations to be the Internet can become your friend and not your foe. Start with spending no more than 20 minutes per day either in the evening, or in the morning on your favorite platforms. Then explore the pages and functions of each of your platforms. Do so with the innocence and mindset of a 9 year old child. Do not be afraid to make mistakes – they really do not matter in the vast space that is the Internet.

Is all of this still too much for you? No worries, I will never lay a guilt trip on anyone. This is a matter of your personal choice. You can certainly choose to stay where you are and not use any. You are missing out on a cool thing.

On the other hand there are truly useful features of the various platforms in stow for you. Then there is the nasty issue with obsolescence and the never ending push for newer, better, and more useful technologies spreading through our daily work and social lives. How we do business will more and more rely on Internet technologies. It is tough to stop the proliferation of faster and cheaper method to communicate and do business with one another.

What is happening is not unlike what happened on the PA Turnpike: At first EZ Pass payment with the transponders allowing you to just drive through the toll booths used to be the exception. It makes your trips shorter though and as of late the tolls are cheaper for the EZ Pass user – people who do not use the new technology spend more time and money on the Turnpike. See what I mean? Age does not play a role here folks!

If you are interested in learning more about this topic and would like to get more into the hang of social media, here are 2 people who have helped me greatly with venturing deeper into this subject matter: Jeff Goins and Michael Hyatt. If you are also into building a tribe check out these two folks: Seth Godin and Gair Maxwell. Let me know if you have any question, or if I can be of any help with any of the above.


10 more additions to Gair Maxwell’s blog post “What are the 33 impervious truths?

10 more additions to Gair Maxwell’s blog post “What are the 33 impervious truths?” Ralf a

Gair Maxwell recently posted a brilliant blog about impervious truths. They are impervious because no matter what storm may come, these truths will keep standing once the storm is over. He listed 33 of them and 2 extra bonus ones (discover his blog here). I am going to add 10 more to this fabulous list. See what you think.

  1. If you want to get stuff done, give it to a busy person. Have you ever noticed in wonder how much busy people are capable of doing? Are you not green of envy when they tell you how much they do and how little time it takes for them to get it done? Key difference is that they know when to say no, and whatever they do take on they never mess around and see each challenge as an opportunity to excel. You can do this too!
  2. Nothing gets done unless it is in the first or last minute. It is almost a golden rule. Stuff gets done either right away or at the end of a deadline. Make good use of the first minute and do not let it get to the last minute too often. Haste makes waste. One thing is clear though, very rarely does much happen in between those two time frames.
  3. It’s not about whom you know, but who knows you. Please do not belong to one of those people who think “networking” stands for asking for favors from people you just met. Don’t be trying to sell anything the first minute you meet anyone. Make sure you work on getting a reputation of being genuine, honest, sincere, and most of all being helpful in anything you do. Have an impeccable reputation and trust you me that you will be known for it and people want to get to know you. That is the key difference that will keep you busy and gainfully employed garnished with great and mutually helpful relationships.
  4. You can create predicable miracles by attracting them. Make a daily list of the mood, things, and people you want to attract in your life. It is all but miraculous what can happen to you when you do this. Ask and you will receive.
  5. Never do anything that doesn’t deserve a “hell YES”. Nothing good will ever come from compromising. A compromise means that you are trading what could have been a fabulous result for something that feels like bartering with the devil. Choose to do things that you can honestly say to yourself: “hell, YES”. It is this enthusiasm that will carry you through life with a ton of fulfillment and happiness.
  6. You are the average of the 10 people you spend the most time with. That is the reason why you should be very choosy about with whom you want to hang out. Choose folks you give you energy. Let them be extremely positive. Naysayers have no room in your life. You cannot help them – ever. Move on and help uplift worthy folks who uplift you also. Life is too short not to live a life to the fullest potential.
  7. Nothing ever changes unless the pain of remaining the same is not greater that the pain of changing. It is so true. Only when you have had it and you cannot stand the pain of remaining in a stagnant state will there ever be any change.
  8. One person attracted to you for whom you have become can change your life forever. You never know who will make your day someday because you have been so sincere and hard working on yourself and your future. Sometimes you may never get to know those folks for whom you may have made a difference in their lives. Sooner or later your life will change if you work on getting to know yourself better and when you share your intentions and dreams with others.
  9. Be impeccable in what you do. Always do your 50% first and do so without having to be asked to do it. Do it to the best of your abilities. Don’t ask what you can get; ask what you can bring and offer. With our freedom comes the responsibility to always do your part first before you ask for anything in return.
  10. Serve others without expecting anything in return. Be a loving person. Sometimes loving someone means telling them the hard truth and that is how you serve them best. This does not mean that you knuckle under either. It just means that you offer your unconditional love – no matter what. Get rid of all your hate and nasty thoughts of revenge etc. Watch your life turn around when you no longer take anything personal. It is a spiritual awakening beyond your dreams.


Here is one more bonus one:

  1. Money is not pursued, it is attracted by who you have become. Can you make a lot of money and pursue it for the money’s sake? Sure. Is this long term sustainable? Nope. Long term success without you suffering a mid life crisis, or burning out is only possible if you attract it by discovering yourself. Self-awareness all but automatically attracts a whole different and higher quality of people. Watch what happens when you work on yourself.

Gair is one of the most prolific branding specialists I know aside from Seth Godin and Jeffrey Gitomer. Check out some more of his stuff below.


Sign up to receive weekly updates from The Reinvention Chronicles in your inbox, and receive The  Reinvention Trilogy video series as our gift to you

Learn more about Gair’s keynotes, seminars and consulting programs at www.gairmaxwell.com . His book, “NUTS, BOLTS AND A FEW LOOSE SCREWS” waits patiently for you at Chapters.ca and Amazon.com. His newest E-Book, “THE BRANDING HIGHWAY  – How to Accelerate and Differentiate Your Marketing Without Spending a Fortune on Advertising is available as a free download by clicking HERE..



Do you really want to miss the train by not using social media in business-to-business?

Do you really want to miss the train by not using social media in business-to-business? Smaller FB

Consumer products and services have taken to the social media like a duck to water. Business-to-consumer makes a lot of sense as cause and effect lie so close and there is a lot instant gratification for either side. For the B2B world and especially capital equipment world this is still rarely true. Yet, if you plan, do, review and correct your path, the Internet and its entire social media outlets can provide you with a sustainable increase in business.

So how do you best use social media when you sell e.g. capital equipment to other original equipment manufacturers (OEM)? The answer revolves around one key element: Providing value as perceived by the OEM and the end user of the total package. Conventional sales focused on literally shot gun spraying of product and company info. The Web changed this for everybody – thankfully. Now you had better figure out what your brand’s core value preposition is and then delivering it. That is where social media has its place:

  1. The power of using YouTube in B2B is incredible. Here is where you can really set yourself apart from your competition. Show how-to content, how your product solves customer issues, shows your competitive edge, etc. The more content you provide the better. The sharable economy tsunami is finally hitting the C level suites of even smaller manufacturers. If you do not learn to share you will be run over by other folks who do this to show case their solutions.
  2. Use LinkendIn wherever you can. I have found it invaluable in finding new connections (watch my deliberate use of the word connections and not prospect/ customers) as well as new employees. Check out the interest group section and search for the interests of yours. There seems to be a group for everything. Follow groups and companies that are known for their leadership in the segment you would like to be active.
  3. Another great social media outlet for B2B has been Youtube. Create your own channel and fill it with value added material that delivers value. Make it no more than 5 minutes long if at all possible. Present a problem that you will solve, offer a solution and have a call for action available.
  4. Start your own blog as soon as you can. Either get your companies Internet folks to get you a spot on the company Web site. If worse comes to worse, create your own blog on e.g. WordPress. It is really easy to set up and fun to experiment with.
  5. I have found limited use for Facebook, Twitter and other social media outlets that are much better suited for consumer goods. What you can and should do though is linking all your accounts to a social media management site like Hootsuite. This allows you to view all of the platforms with only one site and you can post to one or all of them at the same time. Now you can reach folks faster and you save time.

With a little gray matter and dedication of yours, you can easily manage social media for your B2B needs. Make sure to provide tangible value to your connections as seen from their point of view. Give it a try and like friend Kevin Ready always says make sure to measure your impact. Good luck!


Post Navigation

%d bloggers like this: