I am totally stoked about this newest change away from the old ways. B2B, or Business to Business, is supposed to describe the almost clinical relationship between businesses while they interact. It fails to recognize that living and breathing folks perform all the necessary transactions. These people have dreams and they look to be inspired. In fact, the younger the workforce is getting, the more important purpose is. That also means that the organizational purpose is gaining importance.
Businesses do not do business with businesses. People do all of it. That is where H2H, or Human to Human enters the spotlight. The future is bright for business leader-managers realize that the central focus is not the organization or money. It is the human, the individual that buys the service and goods. It is people who help make and provide them. Money will follow this trail and the organization will grow – and it will do this all but automatically.
Look for organizations that foster a culture of collaboration and transparency. The ones that will put the individual and his / her competencies in the forefront will also make the customer better off. Work to live, do not live to work.